Any company relies extensively on advertising for marketing of its products or services. It not only guarantees brand visibility but also influences the customer’s thinking.

The use of banner printing as an advertising medium to lure consumers is quite prevalent across the world. It is a very old and trusted medium, which any sales executive would always count on. Design plays a decisive role in the mass appeal of a banner, and proper implementation of good design is possible only with good printing.

In order to make the banner appealing and engaging for the public, much care and accuracy should go into banner printing. One has to be conscious about the dimensions of the banner; it should not be too huge or too small. A good banner is recognized by the judicious selection of font size and a well-chosen number of words printed on it. A common technique is using 5 to 7 words, written in thick and large font size.

Screen printing is a technique in which the ink is directly applied to the surface that is to be printed and this surface is called substrate. The image that is to be printed is transferred photographically to the screen in such a way that the areas not be printed is blocked and the fabric is used as a stencil. A roller moves across the screen stencil, pumping ink over the threads of the woven net in the open areas.

Silk screening or serigraph also involves screen printing. In this, the stencil method of the print making imposes a design on the screen of silk or any other fine mesh and the empty areas are covered with an impermeable substance while the ink is put on the printing surface through the mesh. The silk printing was the traditional method but now it has been replaced with the polyester for screen painting.

Screen painting is the technique developed by the Chinese almost 2000 years back and the screen was made of human hair stretched across a wooden frame. The Japanese developed it further by using the woven silk as mesh and lacquers as stencils. Europe adopted this technique much later as it involved silk which was not available in the Europe.

The success of any business enterprise is determined to a large extent by a strong relationship with its customers. Companies, which can impress, please and keep a strong grip on their customer base will always be able to survive the turbulent times. One tried and tested formula for ensuring client satisfaction is through corporate gifts. These gifts keep the clients happy and do not hurt the company’s expenditure account also.

A corporate gift should be wisely selected keeping the recipient in mind, as in case the gift does not appeal to the receiver, the purpose of the exercise would be defeated. The gift may be attached to a promotional initiative, while launching a new product, or simply distributed at regular intervals to keep the customer in a good spirit.

Corporate gifts can range from inexpensive products like coffee mugs, showpieces and stationery to more expensive and refined items like a bottle of good wine. An intelligent way to remind customers about the company is to emboss a logo on the gift item.

A lanyard is simply a device that allows you to secure something to your person so that you have easy access to it such as an identity card or event name tag. Commonly, a lanyard can be worn around the neck, but can also be worn on the arm, waist or wrist.

Most lanyards are normally made out of a cord; nylon, cotton, or polyester twill. Some other lanyards are created from PVC, satin, denim, fleece or even leather.

There are a few options to attach your item to the lanyard. Bulldog or alligator clips, swivel hooks (metal or plastic), spring hooks or split rings, are a few of the ways.

There are so many people that use a lanyard nowadays. Lanyards have become very popular these days. It’s possible as you walk down the street to often be able to say ‘hi’ to so many people if you want and call them by their first name because they are wearing their work identity cards around their necks with their names clearly showing. They become welded almost to their body!

Any business depends extensively on advertising for promotion of its products or services. It not only ensures brand visibility but also influences the consumer’s thinking.

Banner printing is one effective method of advertising and its use to draw public attention is well known. It has been used for many years in promotion and is considered to be quite effective. The popularity of a banner and its effectiveness is undoubtedly governed by its design, and printing has a major role in ensuring that the end product comes out the way it is intended to.

Banner printing requires careful and meticulous work so that an attractive banner can be developed. One has to be conscious about the shape and size of the banner; it should not be too huge or too small. The font size of the text has to be carefully selected and a reasonable number of words should be used on the banner. The use of only a few words (less than 10) in bold and big letters is a prevalent style.

Screen printing is a technique in which the ink is directly applied to the surface that is to be printed and this surface is called substrate. The image that is to be printed is transferred photographically to the screen in such a way that the areas not be printed is blocked and the fabric is used as a stencil. A roller moves across the screen stencil, pumping ink over the threads of the woven net in the open areas.

A stencil method of printmaking that imposes a design on the screen of silk surface, the ink is forced onto the printing surface through the mesh and the blank areas are covered with an impermeable substance is called silk-screen printing or serigraphy.

The screen printing first appeared in China during the rule of Song dynasty. The Asian countries started using the screen printing process in thirteenth century and advanced it further by combining the screen painting with block printing and paints. In late 1700s, the Europe started using the screen printing process but it gained wider acceptance much later as the silk was not available in the Europe at that time.